About Us

The Nail Paint collection are DIY-friendly colors that flatter all skin tones. They are highly pigmented, so your nails are good to go in 1-2 coats. 

Our Nail Care Essentials are free of harsh chemicals, but still pack a lot of punch, leaving everything feeling smooth, soft, and nourished.

Our goal is to give you thoughtful nail, hand, and foot care essentials that make doing your nails at home easy and fun — no time consuming and costly salon visits; no brittle nails from too much gel/dip/acrylic; and even if you’ve “let your nails go” for far too long, we’ll help you bring them back to life. 

#simplyDID

D.I.D. was founded by Adrienne Blanks, a licensed nail technician, and skincare and art enthusiast. 

After getting her nail technician license at Christine Valmy International School of Esthetics & Cosmetology and certificate in Esthiology from the Aveda Institute, Adrienne began doing pop-up manicure stations at high-profile beauty industry events across New York City. She quickly built up a clientele, who encouraged her to start her own nail polish line.

So, DID Nail Paint was born— a line of both bright and neutral, highly pigmented, non-toxic nail colors that were sold online and in boutique retailers in New York.

Today, DID has evolved into simple, non-toxic at-home nail, hand, and foot products, for everyday DIY care. 

Nail care, simply DID. 

  

D.I.D. Values

Nail, hand and foot care doesn’t need to be complex. 

Simple: Whether it's self-care, indulgence, or routine maintenance our products are easy to use at home, either as a comprehensive system, or individually depending on your desired routine.

Non-toxic: Everything we put in and on our body matters, that is why all D.I.D. products are free of formaldehyde, formaldehyde resin, toluene, dibutyl phthalate, and camphor.

Inclusive: No matter your nude, or hand and foot care need, we've got you with products that are designed for everyone. 

Convenient: No more time consuming and costly salon visits, or brittle nails and cuticles from too much gel/dip/acrylic. All of our products are DIY friendly, from the paint colors, to the nail care essentials.